Ann Brum and Joint Venture Co. Redefining Community

by | Oct 26, 2021

Cannabis culture has experienced many positive strides over the past five years: Innovative new hemp- and CBD-based products, vaping equipment, edibles and the legalization of cannabis in places like New York, are just a few. Throughout all the advancements in canna-culture, there have been those who haven’t been afraid to be at the forefront. One is these people is the founder and CEO of Boston-based business development agency Joint Venture Co. Ann Brum.

Brum has over ten years of experience in the cannabis and wellness industry. With the goal of building communities in spaces they weren’t before (in more ways than one), Brum and Joint Venture Co. are creating authentic, connected experiences through out-of-the-box thinking when it comes to public health/wellness knowledge around the medicinal plant

A daughter to parents from the Azores Islands in Portugal, Brum was exposed to medical methods that might seem unorthodox in the West. “My family’s history and their methods of natural self-care didn’t really engage in conventional health care. We had our folk medicine,” Brum states. “They were reliant on what’s been passed down from generation to generation. Natural healing was something I always grew up on.” Brum also explained that her father’s passing also played a role in the direction her life took. “He had stomach cancer and was in denial about his health. Part of my healing journey with my father’s passing was learning what it meant to be well and to self-care.” Brum goes on to say, “That led me on this journey of spiritual and wellness development, and included everything from energy practices, reiki practice, and even herbalism training.”

Joint Venture Co.

After working in a multitude of places, including dispensaries, Reiki and yoga studios and volunteering for 11th hour, a program where volunteers comfort hospital patients who are dying, Brum decided to launch Joint Venture Co. in 2018. When speaking on what exactly Joint Venture Co. is Brum explains, “It’s this intersection of business development, brand development, marketing and lead development.  Anything to really start up or nurture a cannabis wellness brand in the market.” Some of the companies that Joint Venture Co. has collaborated with are MedWell Health & Fitness, Howl’s Tinctures and Bask, Inc. Brum and Joint Venture are also part of a program called Canna Careers, which helps supports, develops and nurtures BIPOC women looking to break into the cannabis industry and set them up for success.

 

Better Together  

Even with working alongside all these companies, one of Brum’s major goals is integration. In the midst of the COVID-19 pandemic, she put together a cannabis-friendly yoga and wellness retreat. “Wellness and yoga practice came first and cannabis was really like an add on. Education and information was also a very important part of it,” Brum states. “Different brands Zoomed in and shared what their products were or what their service was so that attendees could make their own informed decisions on what they wanted to do.” She explains that this event led to what she calls the Yoga + Cannabis brand, a New England-based cannabis and yoga wellness community. “We really needed to have a place for yoga, wellness and cannabis practitioners to call home,” Brum states.

Brum has collaborated with people such as health, beauty and wellness publicist Jill Goldsberry to present a virtual event called Puff and Polish. “We wanted to do something informative and engaging as well as highlight different entrepreneurial women in the health, wellness and cannabis spaces,” Brum explains. “It was fun and educational, with money from those ticket sales going towards purchasing yoga towels for recipients of foster care programs.”

 

Unlocking Untapped Potential

At the end of the day, Joint Venture Co.’s mission is to bring people together and help them live their best lives inside and out. “It’s really seeing people have the potential to live a life well lived and to handle changes and challenges that inevitably are guaranteed to happen in our lives.” She continues by saying, “Just seeing individuals take the lead on their own well-being, seeing them make informed decisions and start getting on that train of being healthy and happy is what I do this for.” jointvco.com

 

You Might Also Like

The Delmonico Way Author Max Tucci Brings Glamour and Epicurean Sensibilites with Historic Cookbook

by | Dec 1, 2022 | Home,Lifestyle | 0 Comments

Nestled in the heart of the world's iconic city is a building synonymously linked to New York's day-to-day functions that you can't walk through the bustling metropolis...

Stanglwirt Green Spa Resort: Nature’s One-Stop Wellness Adventure

by | Nov 24, 2022 | Home,Lifestyle | 0 Comments

After all the hard work and stress work-life brings, it's soothing to know that we have days offs and vacation leaves where we can just sit back, relax, and enjoy life...

LUXURY AT ITS HIGHEST: THE OMNIA ANNOUNCES PRE-HOLIDAY PROMOTIONS

by | Nov 24, 2022 | Home,Lifestyle | 0 Comments

THE OMNIA, an architectural gem in Zermatt, Switzerland, is a must-go for anyone who loves winter and snow. Located in the Valais canton of southern Switzerland, this...

Hollywood Opens Its Doors To Egg-Freezing

by | Nov 21, 2022 | Home,Medical | 0 Comments

Amongst the many things Hollywood keeps mum about -- women's fertility is one of these prevalent issues. A topic that people don’t talk about enough. Jennifer Aniston...

Channeling Candace – Inside the Mind of a Literary Icon

by | Nov 15, 2022 | Celebrity,Featured,Home | 0 Comments

Can you imagine just waking up one day and the first thought that comes to you is that you are recognized a pop culture icon? Now take it a step further and sprint with...

LADY LIBERTY: TEARS OF ROE – A Message From Bonnie Lautenberg

by | Nov 8, 2022 | Home | 0 Comments

  To My Fellow Americans, We are at a crucial turning point now ― the mid-term elections have just begun. When the Supreme Court overturned Roe vs. Wade, I responded by...

The Godfather of Giving – Inside Look at GBK Brand Bar’s CEO, Gavin Keilly’s Grand Vision for The Suite Life

by | Nov 7, 2022 | Featured,Home,Lifestyle | 0 Comments

The inner circle of Hollywood is privy to many things that the public only gets glimpses of in small soundbites, reserved for the sanctuary of secret studio meetings...

Isabelle Fries and Seth Baer Combine Music and Love with their Latest Track, “I Want You For You”

by | Nov 1, 2022 | Home,Lifestyle | 0 Comments

Music has always been liquid when it comes to influencing a person's emotions and point of view. A lot of people have turned to music to switch up their moods, keep...

Diageo Luxury Releases Mortlach 30 Year Old in Collaboration with Artists Diorama and Matthew Placek

by | Oct 27, 2022 | Home,Lifestyle | 0 Comments

  New York, NY — Diageo Luxury has announced the launch of Mortlach 30 Year Old: Midnight Malt, a single malt scotch. Intended to be savored slowly, this rich and...