The beauty industry welcomed a new player this fall with the launch of Yes Day™, the first-ever skincare line tested by and designed specifically for Gen Zalpha. The brand officially debuted at Nova Studios in West Hollywood, drawing a mix of celebrities, influencers, and industry insiders eager to experience a collection created with teens and tweens in mind.
The launch attracted an impressive mix of celebrity icons and rising young talent. Tina Knowles, Kelly Rowland, Corey Gamble, and Blue Ivy Carter were among the A-listers spotted enjoying the festivities. They were joined by a wave of Gen Alpha creators and influencers, including Lev Cameron, Sophie Fergi, Morgann Franklin, PresLee Faith, Lisi, and Ava & Leah Clements.
Danielle Granderson, Coco Granderson, Ashley Monique Harper, and Kelly Rowland attend the launch of Yes Day™, the first glow-inducing skincare line for teens and tweens by Coco Granderson.
Tina Knowles attends the launch of Yes Day™, the first glow-inducing skincare line for teens and tweens by Coco Granderson.
The idea for Yes Day™ started when Coco Granderson was only eleven and couldn’t find skincare that really spoke to her generation. Now, at thirteen, she’s partnered with industry legend Ron Robinson — whose resume includes Rhode and Estée Lauder — to create products that teens and tweens can actually trust.
Danielle Granderson and Coco Granderson attend the launch of Yes Day™, the first glow-inducing skincare line for teens and tweens by Coco Granderson.
The result is Yes Day™, a clinically tested line of clean, gentle, and dermatologist-approved products safe for ages 10 and up. The formulations are powered by the brand’s proprietary Yes Magic™ complex, a blend of probiotics, centella asiatica, and antioxidants designed to balance delicate skin, strengthen the barrier, and calm irritation.
Sofi Manassyan attends the launch of Yes Day™, the first glow-inducing skincare line for teens and tweens by Coco Granderson.
The brand’s launch lineup includes:
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Float Foam™ Cleanser ($24) – a gentle, barrier-balancing wash that removes buildup without stripping.
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Whip Dream™ Moisturizer ($32) – a soft, fluffy gel cream for all-day hydration and bounce.
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Inner Beam™ Hydration Mist ($19) – an antioxidant-rich mist that delivers dewy refreshment anytime.
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Lip Sweetie™ Lip Mask ($15) – a glossy, hydrating recovery treatment for lips.
“Yes Day™ is about making skincare joyful, not stressful,” Robinson explained. “It gives the next generation the right start with products designed just for them—not hand-me-down formulas from the adult beauty counter.”
Ron Robinson, Coco Granderson, Danielle Granderson, Kaya Granderson, Celine Granderson, and Damien Granderson attend the launch of Yes Day™, the first glow-inducing skincare line for teens and tweens by Coco Granderson.
