The book publishing industry requires collaboration among players and a deep understanding of the market and readership trends, almost as difficult as understanding what Mr Big’s intentions were – RIP Big.
The biggest player in this equation is The “Big Five,” who are the leaders in making authors and are as influential as Carrie Bradshaw and her dream lady team. Who are they, and why do they matter? They have the influence, power, and team to help kickstart careers and make lucrative careers for authors.
Penguin Random House: This publisher could be seen as the Carrie Bradshaw of the publishing world. Just as Carrie is the show’s central character, Penguin Random House is the industry’s largest and most prominent publisher. With its diverse array of imprints and massive reach, it’s a publishing powerhouse that is always in the spotlight.
Hachette Livre: Hachette Livre could be compared to Miranda Hobbes, the intelligent and ambitious lawyer on the show. Hachette Livre is a French company that has made a name for itself through its innovative and forward-thinking approach to publishing. Like Miranda, it’s a bit of an underdog, but it has a strong work ethic and a dedication to its craft.
HarperCollins: HarperCollins could be seen as the Samantha Jones of the publishing world. Like Samantha, it’s a bit of a risk-taker and a maverick in the industry. With its edgy and sometimes controversial imprints, HarperCollins is always pushing the envelope and challenging the status quo.
Macmillan Publishers: Macmillan Publishers could be compared to Charlotte York, the refined and traditional member of the Sex and the City crew. Macmillan has been around for a long time and has a reputation for publishing quality literature. Like Charlotte, it’s a bit more old-fashioned and conservative than some of the other publishers on this list.
Simon & Schuster: Simon & Schuster could be seen as the eccentric and creative member of the group, much like the character of Carrie’s friend, Stanford Blatch. With its quirky and diverse array of imprints, Simon & Schuster is always experimenting with new ideas and taking risks. Like Stanford, it’s a little offbeat and unconventional, but that’s what makes it unique.
These publishers have significant influence over the book publishing industry and are responsible for publishing many of the most popular and critically acclaimed books. However, there are many other publishers, both large and small, that play important roles in the industry as well.
While you don’t have to be published to be a successful author, it is an excellent opportunity to provide influence, credibility, and a more extensive reach for your masterpiece- it might just be worth going after your very own “Mr. Big.”
Paige Dungan is the founder of the Front Porch Collective, the leading literary public relations agency working with authors and top publishers on penning the pages of history with memorable media campaigns and events. @thepaigedungan www.thefrontporchcollective.co