Diageo Luxury Releases Mortlach 30 Year Old in Collaboration with Artists Diorama and Matthew Placek

by | Oct 27, 2022

 

New York, NY — Diageo Luxury has announced the launch of Mortlach 30 Year Old: Midnight Malt, a single malt scotch. Intended to be savored slowly, this rich and deep whisky is bound to delight as it’s aged 30 years and has an enticing, complex blend of peppery spice, orchard fruits, and chocolate. Leading their unique luxury portfolio, this acclaimed spirit is a rich, deep whisky intended to be savored slowly as day transcends to night. Known as the “Midnight Malt”, this spirit is incredibly complex, with intensity emerging from a three cask finish. Similar to other whiskies in the Mortlach brand, this single malt scotch is intricately crafted to achieve an exquisite tasting experience. Mortlach is a treasure of Scotland’s iconic Speyside region and is deeply rooted in thoughtful craftsmanship, distilled through a distinct, design-forward process of whisky-making. The outcome is a whisky with a smooth complexity and a bold flavor without the smoke.

Diageo hosted Mortlach 30 Year Old’s global launch in New York on October 19th, featuring a visual adventure that allowed guests to follow one droplet of Mortlach through the six stills that define its unique 2.81 times distillation process. Culminating in the intriguing 30-Year-Old expression, this all-encompassing experience highlighted the audacity and intricacy of the spirit itself. Mortlach 30 Year Old has partnered with the brilliant minds at Diorama to create the experience that allows viewers to understand the skill, art, and mastery that goes into each bottle of Mortlach. Taking viewers inside the stills for the first time, Diorama created a digital

exploration of each of the steps in the process of creating Mortlach: preparation, fermentation, distillation, aging, bottling and packaging. The content is multifaceted, with film aspects, augmented reality experience, social media shareable content and more. Artist and photographer Matthew Placek captured the evening using his singular Polaroid process, providing guests a unique photograph to commemorate the night.

The spirit itself is a muted amber color, with excellent beading. With herbal notes and a winey and apple taste in the palate, Mortlach 30 is destined to delight tasters with its long spicy intensity, along with black pepper notes. Aged 30 years in American Oak and European Oak combined, the Midnight Malt is unlike any other spirit and is the darkest, richest expression in the Mortlach portfolio to date.

“There is an art and science to the creation of whisky, born of an unabating quest to wield flavor – a journey that is complex, evolving into unknown directions, only to finally reveal itself as the patient labor of a visionary at work,” shares Dr. Craig Wilson, Master Blender of Malts for Diageo. This blend of art and science can be seen in the countless design details throughout the launch of the exquisitely crafted Mortlach 30 Year Old.

 

 

You Might Also Like

Cristina Pajara: An Angel Arrives In Las Vegas

by | Sep 21, 2023 | Featured,Gurus Magazine,Home,Medical | 0 Comments

Cristina Pajara is living proof of two seemingly unrelated truths: The American Dream is alive and well and attainable to those with the drive and passion to pursue...

SLATE The Unveiling of a New Al Fresco Dining Area

by | Sep 2, 2023 | Celebrity,Gurus Magazine,Home | 0 Comments

Who said playgrounds were just for kids? The long weekend is here and we have just the spot to let your inner child lose, Slate Chelsea. A 16,000 square foot adult...

That’s the Spirit: CaskX Founder and CEO Jeremy Kasler Discusses What It Takes To Be A Player In Today’s Luxury Investment Market

by | Aug 31, 2023 | Gurus Magazine,Home,Lifestyle | 0 Comments

Jeremy Kasler had a business mindset early. Born in the UK and raised in Australia, the ambitious Kasler started out selling hot dogs when he was a wee lad. The...

A Day In The Life With Sandra Madjdi

by | Aug 25, 2023 | Gurus Magazine,Home,Lifestyle | 0 Comments

Name: Sandra Madjdi Occupation: Image architect/ Entrepreneur  Bit of bio: Sandra Madjdi is a celebrity stylist that goes above and beyond the traditional boundaries of...

Elton Ilirjani: Building Bridges To Equality

by | Aug 22, 2023 | Featured,Gurus Magazine,Home,Lifestyle | 0 Comments

Elton llirjani is building bridges to equality. The entrepreneur, fashion icon, and philanthropist who is taking global activism by storm is spearheading a new movement...

A Day In The Life with Joel Sebastian

by | Aug 11, 2023 | Home,Lifestyle | 0 Comments

Name  Joel Vera Sebastian Occupation: International makeup artist Bit of bio:  Joel V Sebastian is a makeup artist based in Los Angeles. With a staggering two decades...

A Day In The Life: Ty-Ron Mayes

by | Jul 28, 2023 | Celebrity,Gurus Magazine,Home,Lifestyle | 0 Comments

Name: Ty-Ron Mayes Occupation: Celebrity Stylist Bit of bio: Ty-Ron Mayes has been immersed in the world of fashion, beauty and style for well over two decades. He...

Maricel Marcantoni Art Owns The Runway At Miami Swim Week® The Shows

by | Jul 21, 2023 | Celebrity,Home,Lifestyle | 0 Comments

It was a hot balmy night on July 6 in South Miami Beach, Florida . The SLS Hotel  was packed with excited fashionistas as they awaited some of the most anticipated...

Mystic Tan and Norvell Introduced”Glow-bana” – A Spectacular Tanning Experience and Gifting Lounge at Miami Swim Week® – The Shows 2023

by | Jul 15, 2023 | Celebrity,Community Service,Gurus Magazine,Home,Lifestyle | 0 Comments

Miami Swim Week® The Shows delighted attendees this year with the introduction of the exclusive "Glow-bana" tanning experience, hosted by two of the nation’s most...