Gurus Grooming: One of the Boys

by | Jun 16, 2025

Elevated grooming isn’t just a trend—it’s a ritual. From invigorating cleansers and skin-renewing serums to head-turning scents and spa-fresh shampoos, we’ve curated the essentials every man needs to start (and end) the day looking sharp and feeling even better. Whether it’s the bold refresh of a citrus-laced shower gel or the silky precision of a classic shave cream, these products bring intention and edge to your daily routine.

CLEANSE

Peter Thomas Roth Anti-Aging Cleansing Gel
A deep-clean formula that exfoliates, brightens, and refreshes with every wash because the foundation of great skin starts here.

TREAT + HYDRATE

Regenerative Face Serum & Moisturizer by Newmark Beauty
A powerhouse multitasker infused with peptides and growth factors that firms, hydrates, and boosts skin’s natural radiance.

Elevate your grooming game with expert-picked skincare, haircare, and fragrance essentials for the modern man.

Elevate your grooming game with expert-picked skincare, haircare, and fragrance essentials for the modern man.

ROUTINE BREAKDOWN

AM:
Neon Hippie COSMIC CONCENTRATE™ Face Serum
This fast-absorbing serum blends four molecular weights of hyaluronic acid with skin-calming botanicals for hydration that hits every layer.

PM:
COTRINI Ultra Hydrating Night Cream
Powered by Salmon DNA, this rich night cream works while you sleep to restore, replenish, and rewind the clock.

EYES:
Neon Hippie OPTIMISTIC EYES™ Eye Cream
De-puff, smooth, and brighten with this antioxidant-loaded formula—no tugging, no greasiness, just results.

Elevate your grooming game with expert-picked skincare, haircare, and fragrance essentials for the modern man.

Elevate your grooming game with expert-picked skincare, haircare, and fragrance essentials for the modern man.

Elevate your grooming game with expert-picked skincare, haircare, and fragrance essentials for the modern man.

Peter Thomas Roth Mega-Rich Shampoo
A vitamin-charged essential for hair that’s clean, soft, and shining, with a spa-fresh scent that lingers.

Peter Thomas Roth Modern Classic Shave Cream
Thick, hydrating, and non-foaming, this shave cream protects skin and softens stubble for a glide that’s smooth from start to finish.

Dolce & Gabbana Light Blue Pour Homme Shower Gel
Fresh. Spicy. Seductive. This Mediterranean-inspired scent combines citrus, pepper, and oak moss to create an undeniably confident signature.

Elevate your grooming game with expert-picked skincare, haircare, and fragrance essentials for the modern man.

Want more of the best in men’s grooming?

Discover the standout products making waves in beauty and wellness. Apply or nominate now at the Gurus Beauty Awards—where innovation meets impact.

Photographer: Josh Fogel
Lighting: Christian Raices
Beauty Director: Joel Sebastian
Beauty Editor: Bong Buan
Models: Filip Kubica & Jamieson Nelvis @ LA Models Management
Post-production: Lidiia Berezhna

Layout: Jenn Salmorin
Location: EDGE Studios & Grip
Sittings Editor: Kent Burns
Publisher: Derek Warburton

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