Haddad Brands dazzled Los Angeles on Thursday, September 26, with the 14th Annual Rookie Kids USA Fashion Show at NYA Studios. The event brought together stars from sports, entertainment, and fashion, showcasing the latest collections from top brands like Nike, Jordan, Converse, Hurley, and Levi’s.
Families and celebrities gathered for an unforgettable evening of style and celebration. This event reinforced Haddad Brands’ leadership in children’s fashion.
(L-R) Rochelle McLean, Elliot McLean, Lyric McLean and AJ McLean at Rookie Kids Fashion Show at NYA WEST
Emmanuel Sanders, Gabby Sanders, Princeton Sanders, Zoe Sanders, Adam W. and Aziza W. at Rookie Kids Fashion Show at NYA WEST
One highlight was honoring NBA star Chris Paul, the point guard for the San Antonio Spurs. He served as this year’s philanthropic partner. The event celebrated the Chris Paul Family Foundation, which provides educational opportunities to children in underserved communities. Paul’s involvement underscored Rookie Kids’ commitment to making a meaningful impact beyond the runway.
The star power was undeniable as celebrity parents cheered for their little ones on the runway. Bre Tiesi and Nick Cannon attended with their son, Legendary. Allison Holker supported her daughter, Weslie, while her son, Maddox, walked by her side. Meanwhile, AJ McLean proudly watched as his daughters, Elliott and Lyric, took their turns on the runway.
Weslie Holker
Chris Paul enjoyed a special moment at the event with his children, Chris Jr. and Camryn, who were among the young models showcasing their style. Additionally, the runway featured Carmit Bachar and her daughter Keala, Yris Palmer with her children Ayla and Prince, and Cheyenne Davis, who attended with her daughter Ryder. The atmosphere overflowed with family pride, turning the runway into a celebration of unity and joy.
The event also boasted a stellar guest list, enhancing the excitement. Celebrities like La La Anthony and Elizabeth Woods were present, along with Zhuri James, the daughter of NBA legend LeBron James. Reginae Carter and social media stars Ava and Alexis McClure also made appearances. Other notable attendees included Anais and Mirabelle Lee, Mara Martin, and familiar faces from sports and entertainment, such as Lance Gross, Daz Dillinger, and Denzel Perryman.
Haddad Brands has over a century of experience in the children’s apparel and accessories industry. As a global leader, the company serves as the exclusive licensee for iconic brands like Nike, Jordan, Converse, Hurley, and Levi’s. Haddad continues to innovate and lead the way in children’s fashion, with a reach that spans over 100 countries.
Since its debut at New York Fashion Week in 2014, the Rookie Kids USA Fashion show has grown significantly. Today, it is a must-see event at major fashion weeks worldwide, including locations like New York, Shanghai, Berlin, and Paris. Additionally, the show is part of the festivities during NBA All-Star Week.
