Passion Tree Unveils First-Ever Mini Hard Seltzer, Now Available Target: A Game-Changer for Moderate Drinking Trends

by | Nov 6, 2023

In a thrilling move that has been eagerly anticipated, Passion Tree is proud to introduce the world’s first-ever mini hard seltzer—a revolutionary portion-controlled solution for those seeking moderation in their drinking habits. Get yours at Target today. It’s a product that aligns perfectly with the growing trend of moderation and allows consumers to celebrate life’s #minimoments responsibly.

Image: Narek Petrosyan


With the rising trend of moderate drinking in the US, Passion Tree, an eco-conscious hard seltzer brand from Southern California, has recognized the severe lack of options for these consumers and is now meeting the demand for innovative solutions by offering first-of-its-kind mini hard seltzers in a 7.5oz can.

(L-R) Garrett Olsen and Jake Ryder/ Image: Gonzalo Marroquin


Passion Tree minis—a refreshing, healthier option that allows consumers to moderate their drinking without sacrificing alcohol by volume (ABV), are now available in Target stores across California, Florida, Illinois, Texas, and New York. Additionally, they are introducing two exciting new flavors, Coconut and Lychee, in the mini variety 10-pack. With their compact size, signature light carbonation, premium brewing process, gluten-free and kosher certification, and only 70 calories per serving, these mini hard seltzers are sure to disrupt the market in a huge way.


(L-R) Chris Ellis and Nienke Jansz/ Image: Gonzalo Marroquin


Passion Tree Hard Seltzer Atmosphere/ Image: Gonzalo Marroquin


“While moderation becomes the new norm, Passion Tree revolutionizes the seltzer industry by focusing on a crucial aspect—portion size. Just as Coca-Cola reshaped the soda industry, Passion Tree reimagines the hard seltzer market with its perfectly sized 7.5 oz cans,” says Andy Kukluck, CMO of Passion Tree.

At its core, Passion Tree is founded on celebrating passions and contributing to environmental well-being. With every case sold, a tree is planted, reinforcing their slogan: “mini Can. Big Impact.” Passion Tree has already planted over 52,000 trees in partnership with Eden Reforestation Projects, and their commitment to a greener planet continues to grow with the launch of their mini line.

(L-R) Jermane Mitchell and Steven Clark/ Image: Gonzalo Marroquin

For more information please visit and follow @PassionTree on social.

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