Freshy is more than just a brand; it’s a movement that celebrates individuality, creativity, and community. Under the visionary leadership of CEO Scott Willman, Freshy has emerged as a brand that not only produces bold, unique footwear but also champions the idea of giving back. Scott’s passion for art, architecture, and philanthropy permeates every aspect of Freshy, making it a brand with a purpose that goes beyond fashion.
Founded in 2020, Scott Willman is a creative force who has dedicated his life to building something extraordinary. From designing the Freshy Castle to creating the giant geodesic domes that serve as his largest sculptures, Scott’s work is a reflection of his belief in the power of individuality. His commitment to philanthropy is equally strong, with Freshy Cares leading initiatives to support the LGBTQ+ community, homeless shelters, and families in need.
For Scott Willman, Freshy is more than cool looking sneakers that challenge today’s mundane prototypes – they are a testament to his architectural passion and artistic vision. His authenticity and dedication to giving back are at the heart of everything Freshy stands for.
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What is your truth?
Freshy was born out of a desire to be bold, confident, and embrace individuality. We believe in celebrating uniqueness— every person is a “unicorn” with their own strengths. This belief is symbolized in our shoes, like the embroidered bearded unicorn underneath the tongue, representing that no two people are alike.
Our mission extends beyond just footwear. Truly, it is about building a community that helps, embraces, and supports those who are struggling. Giving back is at the core of what we do, whether through Freshy or our nonprofit, Freshy Cares. We’ve partnered with the LGBTQ+ community, homeless shelters, and families in need, striving to make the world a better place.
Ultimately, Freshy is about being a better person, evolving, and learning from others. We’re committed to making a positive impact.
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What is your passion?
My biggest passions are art, in all its various forms, and philanthropy. With Freshy Cares, giving back is always at the forefront of my mind. I’m constantly looking for ways to make a difference through Freshy. Of course, shoes are a big passion of mine, as you’ve seen with my brand. Architecture is also a huge part of my life. I designed and built the Freshy Castle over the last 21 years, and it’s an ever-evolving project. It’s a work of art in itself, featuring two giant geodesic domes, probably the largest sculptures I’ve ever created.
Sculpture is another passion of mine, and I’ve done a lot of creative work at Burning Man, including art cars and various structures. Lastly, I’m deeply into landscaping and plants. I have thousands of plants at the Freshy Castle, and I spend a lot of time caring for them. Each one has its own unique needs, and I love walking around the estate, tending to them throughout the day.
What is your authenticity?
When I think about authenticity, what stands out most for me is my commitment to giving back. It’s become a central part of who I am. I genuinely believe that being authentic means prioritizing the needs of others and striving to be as selfless as possible.
Of course, we all get caught up in the demands of our daily lives, but I make a conscious effort to step outside of that and focus on how I can make a positive impact on the world around me.
This dedication to helping others isn’t just something I talk about —it’s something I try to live every day. Whether it’s through the initiatives we’re driving with Freshy Cares or simply finding small ways to support those around me, I aim to embody that selflessness. For me, authenticity isn’t just about being true to myself; it’s about being true to my values and making a difference in the lives of others. It’s a journey of constantly striving to do more, give more, and be more present for the people and causes that matter most.
That’s where I find my true sense of authenticity.
