We are all familiar with the idea of the “power couple”, but Royal and M’Lisa Ellis are STRONG and powerful!
Together they are the founders of Spa Strong. Spa Strong started as a firm that transforms spa and beauty professionals nationwide. They quickly started to catch the attention of CEOs, charity directors, public figures, and even political figures. Emerging as the new power coaches, Royal and M’Lisa Ellis have had a steady and natural progression onto the scene. They have helped thousands over the years and continue to prove their signature “ACRE” method a success across multiple business Platforms.
However, their story does not start there. It starts with very humble beginnings. M’Lisa Ellis first started her career as a Lash and Makeup artist. She opened up her first spa only to discover that friends and family could not be her only clientele and highly underestimated the time it would take to become successful. Faced with having a working studio or an apartment M’Lisa moved into her car. She committed to investing in herself as an entrepreneur, hired some mentors, and got to handling business. She was homeless and struggling, she had to focus more than ever.
Transforming from homelessness to a full-on powerhouse, M’Lisa not only established a successful business but grew to have a second location. She eventually became an internationally renowned professional in her field. One of the most significant changes was her mindset around success and taking responsibility for her future.
With her great successes in aesthetics, M’Lisa partnered with her husband, Royal Ellis, to create Spa Strong. An online membership, coaching platform, and support community for thousands of beauty entrepreneurs.
M’Lisa shared that one of the biggest challenges for any business is overestimating the number of people they know who will become clients and underestimating how much time it will take to get busy. “I was homeless after opening my first business because I did not know how to market myself and keep my clients incentivized to come back. I needed to learn these tools quickly. We have to keep learning and never give up.”
Students that enroll in the Spa Strong coaching academy learn their signature “ACRE” method which is a pseudonym for Attraction, Conversion, Retention, and Expansion. Graduates of the “ACRE” method see an average of a 374% increase in service revenue and a 335.6% increase in retail revenue in 90 days.
The part of the “ACRE” method people struggle with the most is the Attraction step. This step is where entrepreneurs start to self-sabotage. “Building a business is all about solving problems. If you are afraid to get out there and show that you can solve problems, that is all ego and fear. The first step is getting people into a mindset that is not afraid to win,” says Royal.
In the Attraction step, people get fearful mainly because they are afraid to draw attention to themselves. “Most people are scared to be judged by others or look foolish on social media when they should put themselves out there as much as possible! Once people get over this fear, the rest starts to build”, says M’lisa.
Once people get over the hump of the Attraction, coaching begins on Conversion. Conversion is learning how to close those sales. Business owners often struggle to be effective salesmen. Every entrepreneur must get comfortable with sales and know how to discuss the product. Spa Strong gets their clients feeling comfortable selling their products. Selling turns into retention and returning clients. Creating systems and incentives for clients to come back and most of all, refer business. The final step in the ACRE method is Expansion. Entrepreneurs are building a company with the ACRE method, complete with strategies and mindset motivation by Royal and M’Lisa. One unique thing about the ACRE method is that it is a formula one can keep reusing in each step of a business or project management.
Spa Sprong’s coaching has proven helpful for more than just the spa businesses. The ACRE method has also gotten the attention of other CEOs and public figures. Royal and M’Lisa are consulting Senator Spearman of Nevada, who is currently running for the Mayor of North Nevada.
“As business coaches, the ACRE method has proven to be more than just Spa Strong, and we are happy to consult other entrepreneurs to find success.” – Spa Strong.
Spa Strong helps business owners reimagine their success and build it on an ACRE! Royal and M’Lisa are unique in their strength and bring a lot to the table. Also, with their varied backgrounds, they have faced all the challenges and are not afraid to expose every excuse, obstacle, and stereotype people have standing in their way.
For more information on how to work with Royal and M’lisa, go to https://www.spa-strong.com/
Or Instagram – @spa_strong
Written by: Robyn Newmark | Styled by Derek Warburton | Photos: Rowan Daly – IG: whereisrowandaly | Glam by: Joel Sebastian – IG: joelstylst