Stand Together: Southern California Wildfire Relief Efforts in Action

Wildfires continue to devastate Southern California, leaving communities shattered and lives forever changed. As of January 13, 2025, the combined impact of the Palisades, Eaton, and Hurst fires has reached staggering proportions:

• Over 38,629 acres burned

• More than 5,000 homes destroyed

• At least 25 lives lost

The fires in Pacific Palisades alone have consumed over 23,000 acres, while the Eaton Fire has scorched 14,000 acres, leaving parts of Pasadena in ruins. Thousands remain displaced as dry winds drive the flames, testing the strength and resilience of the region.

Despite the destruction, the spirit of community shines brighter than ever. Residents, organizations, and public figures are stepping up to provide relief and support to those affected.

A view of the Pacific Palisades Bowl Mobile Estates that was destroyed by the Palisades Fire in Los Angeles, Jan. 12, 2025. CREDIT: Justin Sullivan/Getty Images

How You Can Make a Difference

Whether through donations, volunteering, or raising awareness, there are numerous ways to assist wildfire victims and recovery efforts. Here’s how you can help:

Habitat LA Wildfire Relief Fund

Habitat for Humanity of Greater Los Angeles has a long history of helping wildfire-affected families rebuild their homes. Their Wildfire Relief Fund provides essential support to families whose lives have been shattered by these fires. Your contributions help provide shelter, stability, and hope as they work to recover and rebuild their lives from the ground up.

Every donation makes a difference. Visit Habitat LA Wildfire Relief Fund to support their mission.

Gurus Magazine, Boo2Bullying, and Newmark Beauty Partnership

To assist wildfire victims, Gurus Magazine, Boo2Bullying, and Newmark Beauty have set up a distribution center in Rancho Mirage, CA, to support displaced families and Habitat for Humanity Los Angeles.

Donation Drop-Off Location:
Newmark Beauty
41590 Indian Trail
Rancho Mirage, CA 92270

Relief Center Open for LA Fire Victims:
Monday – Saturday | 9 AM – 3 PM

Donation Drop-Off Hours:
Monday – Saturday | 9 AM – 6 PM
(You may also leave donations in the designated drop-off area outside.)

Items Needed:

• Warm clothing for children and adults

• Blankets & bedding

• Children’s toys

• Pet food & supplies

• NEW toiletries (toothbrushes, toothpaste, soap, shampoo, etc.)

• School supplies for children

For more information or to volunteer at the location, contact:
Dimitri @ Boo2Bullying
📞 (442) 290-8154
✉️ info@boo2bullying.org

To volunteer for Habitat LA:
Sign up here

To donate money:
Click here to contribute

Hersly Wines’ Contribution

Hersly Wines is partnering with Gurus Magazine to support fire victims. For the entire month of January, 100% of all net proceeds from wine sales will be donated to Habitat for Humanity LA fire relief.

Additionally, donation options of $5, $20, or $100 can be added to any purchase, with all funds going directly to aid victims.

Shop and support here: Hersly Wines

Additional Ways to Support

• American Red Cross: Offers emergency assistance and blood donations.

• Direct Relief: Provides medical aid and essential supplies.

• California Community Foundation: Focuses on long-term recovery.

• Team Rubicon: Assists with debris cleanup and recovery.

• World Central Kitchen: Delivers meals to evacuees and first responders.

• Humane Society of the United States: Rescues animals and offers shelter.

• Salvation Army: Provides disaster relief services, including food and housing.

Volunteer or Donate Supplies

Local shelters urgently need non-perishable food, water, blankets, and clothing. Contact your nearest shelter or visit caloes.ca.gov for more information.

Support Firefighters

The California Fire Foundation offers emotional and financial assistance to firefighters and their families.

Stay Informed and Spread Awareness

Sharing reliable information can make a difference. Use social media to highlight evacuation centers, donation opportunities, and relief updates.

Shelter Information

For evacuees:

• Westwood Recreation Center: 1350 South Sepulveda Blvd, Los Angeles, CA 90025

• El Camino Real Charter High School: 5440 Valley Circle Blvd, Woodland Hills, CA 91367

• Pasadena Convention Center: 300 E Green St, Pasadena, CA 91101

For pets and animals:

• Los Angeles Equestrian Center: 480 W Riverside Dr, Burbank, CA 91506

• Pierce College Equestrian Center (El Rancho Drive): 7100 El Rancho Drive, Woodland Hills, CA

• Pierce College Equestrian Center (Winnetka Avenue): 6201 Winnetka Ave, Woodland Hills, CA 91367

• Rose Bowl Stadium: 1001 Rose Bowl Dr, Pasadena, CA 91103

• Agoura Animal Care Center: 29525 Agoura Rd, Agoura Hills, CA 91301

• Pasadena Humane Society: 361 S Raymond Ave, Pasadena, CA 91105

Important Notes:

This information may change rapidly. Always check with local authorities (e.g., fire departments, emergency management agencies) for the latest updates on animal evacuation shelters and any changes to their locations or availability.

For Up-to-date Information & Alerts:

• Los Angeles Fire Department: Follow @losangelesfiredepartment on social media and visit LAFD.org/alerts.

• WatchDuty App: This app provides real-time updates with maps. Download it on your mobile app store.

• Ready L.A. County: Register for phone, email, and text alerts at ready.lacounty.gov/emergency-notifications.

For Help and Support:

• LAFD Foundation: This registered nonprofit organization offers assistance and support during emergencies. Follow @lafdfoundation on social media.

For Weather Alerts:

• National Weather Service (NWS): Download the NWS app for real-time weather alerts. Follow @nws on social media.

Resources for Californians Impacted by Los Angeles Fires:

Access essential resources and information immediately at ca.gov/LAfires.

Remember:

Stay informed and follow the instructions of local authorities.
Have an emergency plan in place and practice it regularly.
Be prepared to evacuate if necessary.

As Southern Californians face overwhelming destruction, the power of unity is more evident than ever. By contributing to relief efforts—whether through donations, volunteering, or spreading awareness—you can play a role in helping families rebuild and find hope again.

Every act of kindness, no matter how small, brings us closer to recovery. Together, we can help Southern California heal.