Incontinence, or bladder leakage, affects millions of women but remains a topic shrouded in silence and embarrassment. “The reality is that many women suffer in silence, unaware of how treatable incontinence can be if addressed early,” Gloria Kolb, co-founder and CEO of Elitone, explains. This condition not only affects physical well-being, but since many women must adjust their lives to accommodate this hidden issue, it also negatively impacts their emotional and social health.
Incontinence is defined as the involuntary loss of bladder control. It can manifest in different forms, from occasional leakage during sneezing or coughing, known as stress incontinence, to sudden, overwhelming urges to urinate, referred to as urge incontinence. These symptoms can be deeply distressing, disrupting day-to-day activities and leading women to isolate themselves out of fear and shame.




